Planned Parenthood’s racial targeting is no secret. The nation’s largest abortion provider has long been after African-Americans, as with their deeply racist, eugenics-steeped “Negro Project” of the 1930s and ‘40s.[1] In like fashion, Planned Parenthood today operates 62% of their abortion centers around black neighborhoods. They dole out contraception, only 26% of all services, to the vast majority of their African-American clients.[2] It’s not surprising that hundreds of employees recently accused the group of habitual racism and white supremacy.[3]

Still, little is said about Planned Parenthood’s potentially more extreme targeting of Hispanics. Over the last three decades, the organization has built up a web of Latino programs that puts the Negro Project to shame.[4] Their Hispanic outreach primarily hinges on an initiative called Promotores de Salud, or “health promoters,” which began in the 1990s and now has branches in more than a dozen states.[5] With Promotores, Planned Parenthood has reached millions of Hispanics, preying explicitly on homes and schools, in an effort to maximize their client base and propaganda impact among Latinos.


Borrowing tactics from the Negro Project, Promotores penetrates minority communities from within, using Hispanic people and culture. According to their website, Promotores serves to “train and support local community leaders” (or “promotoras/es”) to advocate for Planned Parenthood in “Latinx communities across the country.”[6] The program, which is “modeled on Mexican and Central American adult peer education programs,” relies entirely on indoctrinated Latino recruits. In particular, Promotores seeks out unqualified Hispanic “lay experts” or “village health workers,” supplying them with “rigorous training and regular updates.”[7]

Planned Parenthood defines the specific goals of Promotores de Salud as “bringing education and resources,” or “reproductive health information and services,” “into Latino communities and decreasing barriers to access.”[8] Of course, “education” entails the kind of propaganda that promotoras themselves inculcate: the aggressively pro-abortion, pro-LGBT Planned Parenthood curriculum that sexualizes children and normalizes pathological behavior. In fact, the Promotores site never mentions any concrete issues related to health besides “sexuality, contraception, and STD prevention.”[9]

Likewise, euphemisms such as “health services” or “access” hardly refer sincerely to healthcare. They entail options like abortion or contraception – medically non-essential and related to high-risk sexual choices – that make up over 90% of Planned Parenthood’s total services.[10] Cancer screenings, the organization’s most-cited claim of real health work, constitute just 6% of services as of 2019; falling by 70% since 2005.[11] Ultimately, Planned Parenthood probably catches only around 350-700 cancer cases per year, while accounting for over 345,000 abortions and almost 600,000 abortion pill kits.[12]

Any so-called “information” or “services” offered through a Planned Parenthood project simply are not going to pertain to definite health needs. This goes double for Latinos. Hispanic women are far less likely than others to get the kind of cancer tests offered by Planned Parenthood, as claimed in a Planned Parenthood study, no less.[13] Virtually no Latinos (or any people) use the organization for other health exams.[14] Moreover, Planned Parenthood extensively targets Hispanics for abortion in general, with 64% of their abortion clinics located around disproportionately Latino areas.

Rather than promoting health, Promotores works to boost anti-life, anti-family choices and attitudes specifically by honing in on Hispanic kids and families. As Planned Parenthood admits, the program’s top targets are “Latinx homes” and “community-gathering locations,” as well as schools.[15] Duties of promotoras feature “talking to children about sex and sexuality” based on Planned Parenthood material, and doing the same with “peers and family.” Volunteers are encouraged to run “classes or platícas” “at schools” and “private homes.”


Examples of Promotores’ toxic activism, especially with children involved, are manifold. Promotoras in Northern California, for example, go to “high school campuses” to “conduct outreach” on behalf of Planned Parenthood. They also run “parent-child workshops,” molding family conversations about sexuality and life.[16] Their counterparts in Los Angeles perform similar tasks, operating in mini Planned Parenthood centers located in fifty LA high schools.[17] Los Angeles Promotores has another project, Familias Diversas, for which volunteers go to local homes, conditioning Hispanic parents to accept LGBT behavior manifested by their kids.[18]

In Texas, a Promotores branch advertises their Spanish-language program, Habla con tu hermana, with “free” fairs in front of Planned Parenthood clinics, featuring “arts & crafts for the entire family.”[19] This initiative, which again highlights “talking to children about sex and sexuality,” tries to entice parents by offering school supplies, alongside “walk-in appointments,” at the fairs.[20]

Habla con tu hermana “primarily focuses on patient navigation,” expediting Planned Parenthood visits for Hispanics clients through special help with “clinic paperwork” and “funding options.” As part of this rather straightforward scheme to gain new customers, promotoras will even “direct community members to Planned Parenthood” in the first place.

Thanks to Promotores de Salud, Latino children can play games outside of Planned Parenthood centers while their parents are coaxed by activists (perhaps relatives or neighbors) into killing their unborn siblings through streamlined abortion referrals. Given the exceptionally sordid state of Planned Parenthood in Texas, the dismembered bodies of those aborted babies could be illegally sold for profit by clinic employees and abortionists.

In Wisconsin, promotoras actually pay Hispanics in cash to promote Planned Parenthood to each other. With a project called Creceremos más Sanos, Wisconsin Promotores gives local Latinos $50 for every Planned Parenthood-themed “home party” that they host.[21] Planned Parenthood provides “all the material,” prioritizing topics like “sexuality throughout life” and “taking control of your sexuality.” While Planned Parenthood of Wisconsin has defensively characterized the program as an anti-cancer effort, the Creceremos website only refers to cancer once and never mentions health.

Like Habla con tu hermana, the end goal of this campaign appears to be turning Latinos into new revenue sources for Planned Parenthood. For Creceremos, promotoras again physically bring Hispanics to clinics, trying to make them “feel comfortable using the services.” In the words of the program’s founder, “if they won’t come to us, we’ll go to them.”[22]

Of course, it wouldn’t be a Promotores initiative if it didn’t sexualize children: kids can be present, even involved, in Creceremos parties, which also can take place in schools.[23] Alternatively, Planned Parenthood “provides each party host childcare.” Let’s hope that the Latino children of Wisconsin are not doing arts and crafts inside the centers where their siblings are being mutilated to death.

[1] One of the supervising committee members for the Negro Project and “many public health officials assumed that black women lacked the intelligence to use anything but the simplest contraceptives.” A social worker with Project compared black participants to “sheer animals.” (Joanna Schoen, Choice and Coercion, 44.) (See also John Ward and Christian Warren, Silent Victories, 286).

Margaret Sanger’s infamous letter to Gamble about the Negro Project also shows clear disdain for potentially “rebellious” blacks, while hinting at genocidal intent.

[2] “Planned Parenthood Fits the UN Definition of Genocide – Part 1,” Raymond Wolfe, Semptember 8, 2020. “Reducing Barriers to Care in Black Communities,” Planned Parenthood, September 2019; “2018-2019 Annual Report,” Planned Parenthood.

[3] Valerie Richardson, “Planned Parenthood ‘steeped in white supremacy,’ employees, supporters charge,” Washington Times, July 5, 2020; Emma Colton, “’Reckoning’: Planned Parenthood audit finds dozens of black employees encounter instances of racism from white colleagues,” Washington Examiner, October 11, 2020.

[4] “Latinos for Planned Parenthood,” Planned Parenthood.

[5] “Promotores de Salud,” Planned Parenthood.

[6] See above.

[7] See above.

[8] See above; “2018-2019 Annual Report,” Planned Parenthood.

[9] “Promotores de Salud,” Planned Parenthood.

[10] “2018-2019 Annual Report,” Planned Parenthood.

[11] See above; “2005-2006 Annual Report,” Planned Parenthood.

[12] In Planned Parenthood’s 2018-19 annual report, the organization claims to have reached “70,032 Women whose cancer was detected early or whose abnormalities were identified.” Lumping test abnormalities with cancer cases is extremely misleading. For example, Roswell Park Cancer Center demonstrates that less than .5% of cervical cancer test abnormalities actually contain cancer. They also state that between .3%-1.4% of women with mammogram abnormalities actually test positive for breast cancer. University of Rochester Medical Centers notes similar findings. In other words, somewhere between .5%-1% of abnormalities for the cancer tests which Planned Parenthood offers probably reflect cancer. Planned Parenthood only catches between 350-700 cancer cases per year, if not less.

[13] “Planned Parenthood Shares New Survey Data on Women’s Knowledge and Access to Breast and Cervical Cancer Screenings,” Planned Parenthood, August 11, 2016.

[14] “Women’s Sexual and Reproductive Health Services: Key Findings from the 2017 Kaiser Women’s Health Survey,” Kaiser Family Foundation, March 13, 2018; “2018-2019 Annual Report,” Planned Parenthood.

[15] “Promotores de Salud,” Planned Parenthood.

[16] “Promotores,” Planned Parenthood Northern California.

[17]“Planned Parenthood Los Angeles Announces Landmark Program and Partnership of High School-Based Wellbeing Centers Across L.A. County,” Planned Parenthood, December 11, 2019.

[18] “Promotoras Comunitarias,” Planned Parenthood Los Angeles.

[19] “Habla Con Tu Hermana,” Planned Parenthood South Texas.

[20] “Clinica Festival,” Planned Parenthood South Texas. “Clinica Festival,” Facebook, Planned Parenthood South Texas, July 15, 2016. “Clinica Festival,” Facebook, Planned Parenthood South Texas, July 14, 2017.

[21] “Cuidándonos Creceremos más Sanos,” Planned Parenthood of Wisconsin, Inc.

[22] Holly Whittlef, “Health parties for Latinas tackle important women’s issues,” Isthmus, November 8, 2012.

[23] See above.