When in London for the first time, there are several things that a tourist must do, including visiting the Tower of London, watching the changing of the guards at Buckingham Palace, and riding the tube. This past weekend, I made my first trip to London, and as I was riding the tube, something besides it’s super fast speed and impressive cleanliness caught my eye: all of the pregnant women wore a tiny but noticeable pin that read “Baby on Board.”


In an effort to make riding public transportation more comfortable for expectant moms, London’s Transportation Authority offers the Baby on Board Program. This straightforward but impressive program allows pregnant women to easily identify themselves with a cute pin, so that other travelers can readily recognize them and offer them their seats. While this initiative is quite simple, making public transportation more accessible to pregnant women is an important part of creating a culture of life. Major cities around the world should implement similar programs that make pregnant women feel welcome.